Why vector files are the best option

Hi everyone. If you’re new here, welcome to our blog. Today’s post will be an informative one – we’ll talk about the difference between a jpeg vs a vector file, and why a vector is always the best option.

Before we dive in, let us explain what the two files are. A jpeg file is used mainly with digital cameras for taking good quality photos that take up little space on memory cards. A vector file is an image that is built by mathematical formulas that establish points on a grid. Those descriptions may be a little hard to understand and see the big difference so lets jump into the real pros and cons.


Jpeg’s are WebP files. WebP files are an image file format which contain image data with lossless compression. What that means is the file size is compressed, the picture quality remains the same, though. When you have a jpeg image, Photoshop doesn’t recognize the file, therefore you won’t be able to use it. Same with InDesign, a jpeg file is not compatible. Applications like Photoshop and InDesign are very particular and require high quality images if you plan on designing with it.

Another con about jpeg images, when you open them with the preview application and zoom in, you can see the image becomes pixelated. The format of the jpeg does not support transparency and in case of drawing templates, logos, and buttons, it’s a necessary requirement to have a high quality picture. In the end, jpeg’s aren’t always the best option, regardless of what you’re using it for.


A vector graphic is artwork made up of points, lines, and curves rather than a solid coloured square pixels. This means that no matter how large or small or how close you zoom in on the image, the lines, curves, and points remain smooth. To explain a bit easier, vector files will always work in applications like Photoshop and InDesign and will create high quality designs. 

Its very easy to tell whether a picture is jpeg or vector – enlarge your graphic on your screen. If your edges are blurry and appear to have various “shades” of colour, then it’s a jpeg file. If the edges are crisp and the colours appear solid, it’s a vector image.

What most people don’t know is that jpeg images can be converted to a vector file. We do this many times a week for our clients and many find it very helpful because we know what we’re doing and can convert the files properly. 

When you’re working with design applications, its easy to understand the importance of proper quality images. To someone who isn’t familiar with this kind of printing/design, its harder to understand because you can’t see the struggle that goes along with trying to use a jpeg image. 

As a printing company that’s been around for a long time, we like to provide the best quality service and products for our clients. We’re always going to give our input and offer the better quality design because that’s how we work, but you’re not obligated to do what we say. Look at it this way – when you go get a tattoo and the artist suggests some changes to enhance the way it looks, are you going to listen to his suggestions and say no? Probably not because that’s something that will be on your body forever. This is obviously a little different but if this is for your company that you want people to see, you want to use the best quality everything – materials, images, etc. so why skimp on something that people will be looking at? 

Moral of the story, vector files are the way to go!! Vector, Vector, Vector! 

If there’s something you don’t understand, leave a comment below and we’ll answer it!

We hope you enjoyed this week’s comparison 🙂 

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